The Cause or Event
- The Basics … Who, What, Where, Why, When
- Not the Whole Story … be brief and to the point, we don’t need the whole background of the organization or the event
- Room to Expand … should the radio station want to know more about the charity or event please provide a website link for them to get more information
- Car Wash for Kids
- Saturday, June 12th @ Redwood Park
- Raising money for Children’s Hospital
- www.carwashforkids.com
Call to Action
- Short and Sweet … Keep it simple, someone is going out of their way to donate to your charity, don’t make it a 10 step process to do so.
- Crystal Clear … What is the clear message you want given to the listeners?
- Sum it Up … One message. No layers or hoops to jump through.
Why this Station?
- Hit the Bulls Eye … Does the demographic of the event match the target demographic of the station that you are approaching?
- Do the Research … Is there a member of the station talent that has supported this cause in the past?
- Plan Ahead … Do you have tools to offer the radio station to help promote the event and build more excitement about the event?
Measuring Success
- Units of Measurement ... How will we measure success?
- Amount of money raised
- Number of participants
- Percentage of growth for the event
- Media coverage of the event
