1. How far in advance should we contact the station?
Unfortunately there isn’t just one answer for that, every station will be different. It is a good idea to approach the station after you confirm the event details, that way if it is a cause/event where they are going to form a partnership with you then they will have the opportunity to be included in printed materials, etc. You may also find that a station is not interested in committing major resources at that time, but that if you check back closer to the event they may be willing to donate items to a silent auction, run a PSA in unused inventory or something else.

2. What happens once your event/cause is selected?
Typically you will receive a proposal of what the station will do for the cause/event and what they want in return. The station may need copy points, flyers or other materials to help promote the event. If the station will be included on any printed materials, shirts, banners, etc it is important to get the current logo from the station. Don’t forget after the event follow up with the station and measure the success of the partnership.* Again remember every station is run differently make sure you communicate with the Promotions Director.

3. What other opportunities might evolve as a nonprofit builds a relationship with a station?
Each event will still need to be addressed on an individual basis.